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Making Informed Decisions
In many important ways, an investor is not simply a consumer but a party to a legal contract. Both the offeror and purchaser of an investment have rights and responsibilities. This "Bill of Rights" is designed to assist you the investor in making an informed decision before committing your funds. It is not intended to be exhaustive in its descriptions. Should you desire further information about a particular type of investment, you are invited to contact the appropriate organization listed at the end of this brochure.
Honesty in advertising
Many individuals first learn of investment opportunities through advertising in a newspaper or magazine, on radio, television, the internet, or by mail. Phone solicitations are also regarded as a form of advertising. In practically every area of investment activity, false or misleading advertising is against the law and subject to civil, criminal or regulatory penalties.
Bear in mind that advertising is able to convey only limited information, and the most attractive features are likely to be highlighted. Accordingly, it is never wise to invest solely on the basis of an advertisement. The only bona fide purposes of advertising are to call your attention to an offering and encourage you to obtain additional information.
Full and accurate information
Before you make an investment, you have the right to seek and obtain information about the investment.
This includes information that accurately conveys all
the material facts about the investment, including the
major factors likely to affect its performance.
You also have the right to request information about
the firm or the individuals with whom you would be
doing business and whether they have a "track record." If
so, you have the right to know what it has been and
whether it is real or "hypothetical." If they have been in
trouble with regulatory authorities, you have the right
to know this. If a rate of return is advertised, you have
the right to know how it is calculated and any assumptions
it is based on. You also have the right to ask what
financial interest the seller of the investment has in the
sale.
Ask for all available literature about the investment. If
there is a prospectus, obtain it and read it. This is where
the bad as well as the good about the investment has to be
discussed. If an investment involves a company whose
stock is publicly traded, get a copy of its latest annual
report. It can also be worthwhile to check out the Internet or visit your public library
to find out what may have been written about the investment in recent business or financial periodicals.
Obtaining information isn't likely to tell you whether or
not a given investment will be profitable, but what you
are able to find out--or unable to find out--could help
you decide if it's an appropriate investment for you at
that time. No investment is right for everyone.
Disclosure of risks
Every investment involves some risk. You have the right
to find out what these risks are prior to making an
Investment. Some, of course, are obvious: Shares of
stock may decline in price. A business venture may fail.
An oil well may turn out to be a dry hole.
Others may be less obvious. Many people do not fully
understand that even a U.S. Treasury Bond
may fluctuate in market value prior to maturity. Or
that with some investments it is possible to lose more
than the amount initially invested. The point is that
different investments involve different kinds of risk
and these risks can differ in degree. A general rule of
thumb is that the greater the potential reward, the
greater the potential risk.
In some areas of investment, there is a legal obligation
to disclose the risks in writing. If the investment doesn't
require a prospectus or written risk disclosure statement,
you might nonetheless want to ask for a written explanation
of the risks. The bottom line: Unless your understanding of
the ways you can lose money is equal to your understanding
of the ways you can make money, don't invest!
Explanation of obligations and costs
You have the right to know, in advance, what obligations
and costs are involved in a given investment. For instance,
does the investment involve a requirement that you must
take some specific action by a particular time? Or is there a
possibility that at some future time or under certain circumstances you may be obligated to come up with additional
money?
Similarly, you have the right to a full disclosure of the costs
that will be or may be incurred. In addition to commissions, sales charges or "loads" when you buy and/or sell, this includes
any other transaction expenses, maintenance or service
charges, profit sharing arrangement, redemption fees or
penalties and the like.
Time to consider
You earned the money and you have the right to decide for
yourself how you want to invest it. That includes sufficient
time to make an informed and well-considered decision. High
pressure sales tactics violate the spirit of the law, and most
investment professionals will not push you into making uninformed decisions. Thus, any such efforts should be grounds
for suspicion. An investment that "absolutely has to be made
right now" probably shouldn't be made at all.
Responsible advice
Investors enjoy a wide range of different investments to
choose from. Taking into consideration your financial
situation, needs and investment objectives, some are likely
to be suitable for you and others aren't, perhaps because of
risks involved and perhaps for other reasons. If you rely on an
investment professional for advice, you have the right to
responsible advice.
In the securities industry, for example, "suitability" rules
require that investment advice be appropriate for the
particular customer. In the commodity futures industry a
"know your customer" rule requires that firms and brokers
obtain sufficient information to assure that investors are
adequately informed of the risks involved. Beware of someone
who insists that a particular investment is "right" for you
although he or she knows nothing about you.
Best effort management
Every firm and individual that accepts investment funds from
the public has the ethical and legal obligation to manage
money responsibly. As an investor, you have the right to
expect nothing less.
Unfortunately, in any area of investment, there are those few
less-than-ethical persons who may lose sight of their
obligations, and of your rights: By making investments you
have not authorized, by making an excessive number of investments for the purpose of creating additional commission
income for themselves or, at the extreme, by appropriating your
funds for their personal use. If there is even a hint of such
activities, insist on an immediate and full explanation. Unless
you are completely satisfied with the answer, ask the
appropriate regulatory or legal authorities to look into it.
It's your right.
Complete and truthful accounting
Investing your money shouldn't mean losing touch with your
money. It's your right to know where your money is and the
current status and value of your account. If there have been
profits or losses, you have the right to know the amount and
how and when they were realized or incurred. This right
includes knowing the amount and nature of any and all
charges against your account.
Most firms prepare and mail periodic account statements,
generally monthly. And you can usually obtain interim
information on request. Whatever the method of accounting,
you have both the right to obtain this information and the
right to expect that it be timely and accurate.
Access to your funds
Some investments include restrictions as to whether, when or
how you can have access to your funds. You have the right to
be clearly informed of any restrictions in advance of making
the investment. Similarly, if the investment may be
illiquid--difficult to quickly convert to cash--you have the right to know
this beforehand. In the absence of restrictions or limitations,
it's your money and you should be able to have access to it
within a reasonable period of time.
You should also have access to the person or firm that has
your funds. Investment scam artists are well versed in ways of
finding you but, particularly once they have your money in
hand, they can make it difficult or impossible for you to find
them.
Recourse, if necessary
Your rights as an investor include the right to seek an
appropriate remedy if you believe someone has dealt with
you--or handled your investment--unfairly or dishonestly.
Indeed, even in the case of reasonable misunderstandings,
there should be some way to reconcile differences.
It is wise to determine before you invest what avenues of
recourse are available to you if they should be needed. One
means of exercising your right of recourse may be to file
suit in a court of law. Or you may be able to initiate
arbitration, mediation, or reparation proceedings through
an exchange or a regulatory organization.
Additional information about filing complaints can be
obtained through various regulatory organizations.
Investors' Bill of Rights has been prepared as a service to the investing public by:
National Futures Association
300 South Riverside Plaza, Suite 1800
Chicago, Illinois 60606-6615
(800) 621-3570
http://www.nfa.futures.org/
In association with the following organizations:
American Association of Individual Investors
625 North Michigan Avenue
Chicago, Illinois 60611
(312) 280-0170
http://www.aaii.com
Commodity Futures Trading Commission
Three Lafayette Centre
1155 21st Street, N.W.
Washington, DC 20581
(202) 418-5080
http://www.cftc.gov
Council of Better Business Bureaus
4200 Wilson Boulevard, Suite 800
Arlington, Virginia 22203
(703) 276-0100
http://www.bbb.org
National Consumers League
1701 K Street, N.W., Suite 1200
Washington, DC 20006
(202) 835-3323
http://www.natlconsumersleague.org
North American Securities Administrators Association
10 G Street, N.E., Suite 710
Washington, DC 20002
http://www.nasaa.org
United States Postal Service
Chief Postal Inspector
Washington, DC 20260-2100
(202) 268-2284
http://www.usps.gov
If you suspect mail fraud or misrepresentation, contact the Chief Postal Inspector or your local Postmaster or Postal Inspector. For any other mail service problems contact your local Postmaster, or contact:
Consumer Advocate
United States Postal Service
Washington, DC 20260-2200
(202) 268-2284
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